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While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' ...Show synopsisWhile advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promotional programs than just advertising. This book introduces students to the fast-changing field of advertising and promotion.Hide synopsis
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Description:Paperback. New Condition. SKU: 9780077427962-1-0-3 Orders ship...Paperback. New Condition. SKU: 9780077427962-1-0-3 Orders ship the same or next business day. Expedited shipping within U.S. will arrive in 3-5 days. Hassle free 14 day return policy. Contact Customer Service for questions. ISBN: 9780077427962.
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