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Advertising and Promotion: An Integrated Marketing Communications Perspective

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While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' ... Show synopsis

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  • 1. Hardcover, McGraw Hill Higher Education, 2014

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  • 9. Softcover, Irwin/McGraw-Hill, 2011

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  • Advertising and Promotion: an Integrated Marketing Communications Perspective, 9th Edition

    10. Hardcover, Irwin/McGraw-Hill, 2011

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nyasha

integrated marketing planning

what marketing objectives do service providers consider concerning the consistency of their service

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