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While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' ...Show synopsisWhile advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promotional programs than just advertising. This book introduces students to the fast-changing field of advertising and promotion.Hide synopsis
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Description:*** International Edition ***, New Paperback Book, Overweight...*** International Edition ***, New Paperback Book, Overweight Book, USPS Media Mail Shipping Only, 1064 Pages, Black And White Printing, Have Identical Content as US edition, ISBN or Book Cover may be Different.
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Description:New in new dust jacket. Brand New INTERNATIONAL EDITION, 5-8...New in new dust jacket. Brand New INTERNATIONAL EDITION, 5-8 days shipping! Different ISBN/Cover with same Contents as US EDITION. THIS IS NOT A US EDITION BOOK.
Description:New. BRAND NEW International, Softcover Edition. Same contents...New. BRAND NEW International, Softcover Edition. Same contents as US edition. Perfect way to save money for class! Ships SAME or NEXT business day WITH TRACKING! Receive in 4-8 business days (most US addresses). Sewn binding. Cloth over boards. 864 p. Contains: Illustrations.
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