Advertising and Integrated Brand Promotion

by

Advertising and Integrated Brand Promotion - O'Guinn, Thomas C, and Allen, Chris T, and Semenik, Richard J

Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International Edition illustrates how to most effectively accomplish this and get the best results. More visual than ever, the thoroughly revised fifth edition provides an innovative, integrated learning experience for ...

Advertising and Integrated Brand Promotion 2011, South Western Educational Publishing

ISBN-13: 9780538473323

6th edition

Hardcover

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Advertising and Integrated Brand Promotion 2008, South Western Educational Publishing

ISBN-13: 9780324568622

5th edition

Hardcover

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Advertising and Integrated Brand Promotion 2008, South-Western, Mason, OH

ISBN-13: 9780324568677

5th international edition

Paperback

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Advertising and Integrated Brand Promotion 2006, Thomson South-Western

ISBN-13: 9780324320152

4th edition

Hardcover

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Advertising and Integrated Brand Promotion 2005, South Western Educational Publishing

ISBN-13: 9780324317183

4th edition

Hardcover

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Advertising and Integrated Brand Promotion 2002, South Western Educational Publishing

ISBN-13: 9780324113808

3rd Revised edition

Hardcover

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