Marketing - Hair, Joseph F., and McDaniel, Carl, and Lamb, Charles W.

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new ...

Marketing 2005, South-Western, Mason, OH

ISBN-13: 9780324323801

8th Revised edition