Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck - Heath, Dan, and Heath, Chip

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that ... Read More

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck 2008, Arrow Books Ltd, London

ISBN-13: 9780099505693

Mass-market paperback

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