M: Marketing - Grewal, Dhruv, and Levy, Michael

This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized ...

M: Marketing 2014, Irwin/McGraw-Hill

ISBN-13: 9780077861025

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M: Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780078028854

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M: Marketing 2010, McGraw Hill Higher Education, London

ISBN-13: 9780073404875

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M: Marketing 2010, Irwin/McGraw-Hill

ISBN-13: 9780077399016

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