Entreprenerial Marketing: Competing by Challenging Market Convention

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Entreprenerial Marketing: Competing by Challenging Market Convention - Chaston, Ian

It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects ...

Entreprenerial Marketing: Competing by Challenging Market Convention 2000, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333792988

Hardcover

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