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Creative Strategy in Advertising

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Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the ... Show synopsis

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  • 1. Softcover, Wadsworth Publishing Company, 2000

    $34.26

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  • 2. Softcover, Wadsworth Publishing Company, 2004

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  • 3. Softcover, Wadsworth Publishing Company, 2000

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  • 5. Softcover, Wadsworth Publishing Company, 2004

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  • 6. Softcover, Wadsworth Publishing Company, 2004

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