Creative Strategy in Advertising - Jewler, A.Jerome, and Drewniany, Bonnie

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.

Creative Strategy in Advertising 2013, Wadsworth Publishing Co Inc, Belmont, CA

ISBN-13: 9781285080277

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Creative Strategy in Advertising 2010, Wadsworth Publishing Co Inc, Belmont, CA

ISBN-13: 9781424069071

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Creative Strategy in Advertising (with Infotrac) 2004, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534625108

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Creative Strategy in Advertising 2000, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534557836

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Creative Strategy in Advertising 2000, Wadsworth Publishing Company

ISBN-13: 9780534557843

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Creative Strategy in Advertising 1997, Wadsworth Publishing Company

ISBN-13: 9780534522636

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Creative Strategy in Advertising 1994, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534252601

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Creative Strategy in Advertising 1989, Wadsworth Publishing Company

ISBN-13: 9780534097806

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Creative Strategy in Advertising 1985, Wadsworth Publishing Company

ISBN-13: 9780534038793

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