Marketing: Student Study Guide - Rudelius, William, and Kerin, Roger A., and Berkowitz, Eric N.

The study guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The study guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Marketing: Student Study Guide 2005, McGraw Hill Higher Education, London

ISBN-13: 9780072828917