Strategic Marketing Management

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Strategic Marketing Management - Aaker, David A.

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.

Strategic Marketing Management 2003, John Wiley and Sons (WIE), New York

ISBN-13: 9780471359951

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