Copywriting - Gabay, J Jonathan

A guide which explains how advertising material is written. It is aimed at students taking courses in marketing, business or media studies, people considering a career in advertising, freelance writers needing the basics of copywriting to promote their products and those involved in community work.

Copywriting 2001, McGraw-Hill Companies, London, England

ISBN-13: 9780658012013

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Copywriting 2000, Teach Yourself Books, London

ISBN-13: 9780340781708

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Copywriting 1996, Teach Yourself Books, London

ISBN-13: 9780340654774

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