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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, ... Show synopsis

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  • 1. Trade paperback, Owl Books (NY), 2006

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  • 2. Hardcover, Dodd Mead, 1985

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