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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells - Bly, Robert W

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, ... Read More

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells 2006, Owl Books (NY), New York, NY

ISBN-13: 9780805078046

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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells 1985, Dodd Mead

ISBN-13: 9780396085461

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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells 1985, Dodd Mead

ISBN-13: 9780396085478

Trade paperback

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