Contemporary Advertising - Arens, William F., and Weigold, Michael F., and Arens, Christian

"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from ... Read More

Contemporary Advertising 2012, McGraw Hill Higher Education, London

ISBN-13: 9780071318389

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Contemporary Advertising 2010, McGraw Hill Higher Education, London

ISBN-13: 9780071220606

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Contemporary Advertising 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381077

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Contemporary Advertising 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071284790

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Contemporary Advertising 2007, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073529912

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Contemporary Advertising 2007, McGraw Hill Higher Education, London

ISBN-13: 9780071101059

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Contemporary Advertising 2007, McGraw-Hill Companies, London

ISBN-13: 9780073135694

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Contemporary Advertising 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072964721

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Contemporary Advertising 2005, McGraw Hill Higher Education, London

ISBN-13: 9780071117869

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Contemporary Advertising 2005, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071115377

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Contemporary Advertising 2004, Irwin/McGraw-Hill

ISBN-13: 9780071214254

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Contemporary Advertising 2003, Irwin/McGraw-Hill

ISBN-13: 9780072883923

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Contemporary Advertising 2003, Irwin/McGraw-Hill

ISBN-13: 9780072537727

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Contemporary Advertising 2001, McGraw Hill Higher Education, London

ISBN-13: 9780072415445

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Contemporary Advertising 2001, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071122931

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Contemporary Advertising 1998, McGraw-Hill Companies, Boston, MA

ISBN-13: 9780256262537

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Contemporary Advertising 1996, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256182576

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Contemporary Advertising 1995, Irwin Professional Publishing

ISBN-13: 9780256201789

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Contemporary Advertising 1994, Irwin Professional Publishing

ISBN-13: 9780256134124

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