Simply look for the Free Shipping truck next to
an item. The truck indicates an item is in the
Alibris warehouse and ready to ship. Select at
least $49 worth of items displaying a truck and
get free shipping to any US address.
"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is ...Show synopsis"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.Hide synopsis
Description:New. Excellent customer service. May ship from alternate...New. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! !
This icon identifies an international edition of this book. That means this edition was published for distribution outside the U.S.
Here's more about international editions:
Different ISBNs: Their ISBNs often differ from U.S. editions.
Different covers: Their covers often differ from U.S. editions.
Similar book content: Their content is often the same/similar.
Paper quality: They're sometimes printed on lower-quality paper.
Lower prices: They're often available for less than U.S. editions.
Alibris allows the sale of international editions, except for those that are not authorized by the publisher or author for importation into, or sale in, the U.S. and those that may not otherwise lawfully be imported into, or sold in, the U.S., Canada, or Australia.
Description:New. International edition in English language. ISBN, Cover may...New. International edition in English language. ISBN, Cover may be different. Content same as US edition. Territorial restrictions might be printed on the cover of the book.
Description:New. 0073381071 NEW! No Additional Material! Paperback!...New. 0073381071 NEW! No Additional Material! Paperback! International Edition! Excellent Customer Service! ! Printed in English&COLOR&Premium Paper. Reliable and experienced seller! Served over thousands customers worldwide! Execellent Customer Service! 100% Money Back Guarantee!
"Contemporary Advertising" is a comprehensive book about what is advertising in its various forms.
It distinguishes from other books about advertising through readability; it is not just a dry manual, it is written with style and has many stories.
Also, it makes us understand how advertising ...
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited, Baker & Taylor, Inc., or by their respective licensors, or by the publishers, or by their respective licensors. For personal use only. All rights reserved. All rights in images of books or other publications are reserved by the original copyright holders.
You're signed up (and we ♥ you). Watch for our Welcome e-mail and your first coupon. Thanks!