Find Your Next Favorite Book
Save $1 of any purchase
Our Money-Back Guarantee

Contemporary Advertising

by

"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is ... Show synopsis

Show Alternate Editions
Change currency

Reviews of Contemporary Advertising

Overall customer rating: 5.000
GEORGE B

All about advertising

by GEORGE B on Aug 9, 2011

"Contemporary Advertising" is a comprehensive book about what is advertising in its various forms. It distinguishes from other books about advertising through readability; it is not just a dry manual, it is written with style and has many stories. Also, it makes us understand how advertising is related with the marketing processes and general business strategy. A great tool for every student in advertising and marketing area.

Read more...
Love it or hate it? Review it now

Discussions about Contemporary Advertising

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!