Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on ...Show synopsisConsumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods. Consumer Behavior in Asia will be indispensable for those seeking to adapt their marketing approach in Asia based on an in-depth and accessible understanding of Asian consumer behavior.Hide synopsis
Description:Acceptable. No apparent writing/highlighting. Binding in good...Acceptable. No apparent writing/highlighting. Binding in good condition, some wear around edges. Some scuffs and scratches. Small stain on the free page. Blacked out price sticker(s). Moderate wear around edges. --Please read our Seller Info and Policies prior to placing your order. Stock photo used.
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