Consumer Behavior: Building Marketing Strategy

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Consumer Behavior: Building Marketing Strategy - Hawkins, Del I, and Mothersbaugh, David L

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.

Consumer Behavior: Building Marketing Strategy 2012, Irwin/McGraw-Hill

ISBN-13: 9780077645557

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Consumer Behavior: Building Marketing Strategy 2010, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381107

Hardcover

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Consumer Behavior: Building Marketing Strategy 2009, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780077294106

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Consumer Behavior: Building Marketing Strategy 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073101378

Hardcover

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Consumer Behavior: Building Marketing Strategy 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071214698

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