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Consumer Behavior


This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. ... Show synopsis

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Reviews of Consumer Behavior

Overall customer rating: 4.750


by Mariella on Oct 31, 2013

Good seller, arrived on time, book in excellent condition. Highly recommended

by stormin on May 20, 2010

Has a lot of great information. I used it for a class and was very helpful. Easy to read and interesting case studies.


Nice book of Consumer Behavior

by Mri3L on Mar 12, 2010

Great! Realy good book for the consumer behavior and marketing dessitions

Customer rating: 5 out of 5 5 out of 5
Would recommend?: Yes  0 out of 1
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Discussions about Consumer Behavior


Is this book the same as the us version?

I am taking a class that required this said book, the 10th edition, but i have the International version, can anyone tell if the materials are the same.

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