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This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. *Streamlined for more focused coverage; Shorter by 200 pages, the seventh edition focuses on fundamental concepts and linkages between interrelated principles and processes. In total, 5 chapters were ... Read More

Consumer Behavior 2014, Prentice Hall, Upper Saddle River

ISBN-13: 9780132544368

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Consumer Behavior 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780135053010

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Consumer Behavior 2009, Pearson Education (US), Upper Saddle River

ISBN-13: 9780137006700

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Consumer Behavior 2008, Pearson Education (US), Upper Saddle River

ISBN-13: 9780138155605

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Consumer Behavior 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131869608

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Consumer Behavior 2006, Prentice Hall, New Jersey

ISBN-13: 9780131869646

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Consumer Behavior 2006, Prentice Hall, New Jersey

ISBN-13: 9780131869615

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Consumer Behavior 2006, Pearson Merrill Prentice Hall

ISBN-13: 9780132342674

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Consumer Behavior 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130673350

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Consumer Behavior 2003, Prentice Hall, New Jersey

ISBN-13: 9780131420229

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Consumer Behavior 2003, Prentice Hall, New Jersey

ISBN-13: 9780131420212

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Consumer Behavior 2002, Prentice-Hall, Harlow

ISBN-13: 9780130491756

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Consumer Behavior 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780133729887

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Consumer Behavior 1999, Prentice Hall

ISBN-13: 9780130841292

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Consumer Behavior 1999, Prentice-Hall, Harlow

ISBN-13: 9780130859143

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Consumer Behavior 1994, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780136690030

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Consumer Behavior 1994, Prentice Hall, New Jersey

ISBN-13: 9780130821997

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Consumer Behavior 1994, Pearson Education (US), Upper Saddle River

ISBN-13: 9780130821904

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Consumer Behavior 1991, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780131705319

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Consumer Behavior 1990, Prentice-Hall, Harlow

ISBN-13: 9780131728592

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