Measurement for the Social Sciences: The C-Oar-Se Method and Why It Must Replace Psychometrics

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Measurement for the Social Sciences: The C-Oar-Se Method and Why It Must Replace Psychometrics - Rossiter, John R

This book proposes a revolutionary new theory of construct measurement for the social sciences, founded in rationality rather than empiricism. The new theory can be used to design measures of constructs in a range of disciplines from marketing to psychology.