Media Management in the Age of Giants: Business Dynamics of Journalism - Herrick, Dennis F

A practical media management textbook that examines the media industry in an age when all the rules seem to be changing because of the phenomena of digital technology, publicly-traded media conglomerates, and changing media habits and values among consumers. It introduces the readers to basic business concepts, and management theories.

Media Management in the Age of Giants: Business Dynamics of Journalism 2003, Wiley-Blackwell

ISBN-13: 9780813816999

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