The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

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The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change - Aaker, Jennifer, and Smith, Andy, and Adler, Carlye

"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.

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