Flagship Marketing: Concepts and Places - Reva, Brown Ton, and Kent, Tony (Editor), and Brown, Reva (Editor)

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption ... Read More

Flagship Marketing: Concepts and Places 2009, Routledge, London, England

ISBN-13: 9780415436021