Contemporary Advertising: and Integrated Marketing Communications

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Contemporary Advertising: and Integrated Marketing Communications - Arens, William F., and Weigold, Michael F., and Arens, Christian

Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of "Contemporary Advertising" is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents ...

Contemporary Advertising: and Integrated Marketing Communications 2012, McGraw Hill Higher Education, London

ISBN-13: 9780078028953

14th Revised edition

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Contemporary Advertising & Integrated Marketing Communications 2010, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073530031

13th edition

Unknown binding

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