The Company Image: Building Your Identity and Influence in the Marketplace

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With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any ... Read More

The Company Image: Building Your Identity and Influence in the Marketplace 1988, John Wiley & Sons

ISBN-13: 9780471624240

Hardcover

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