Mktg 4 (with Marketing Coursemate with eBook Printed Access Card)

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Mktg 4 (with Marketing Coursemate with eBook Printed Access Card) - Lamb, Charles W, and McDaniel, Carl, and Hair, Joseph F

Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.