Designing Brand Identity: An Essential Guide for the Entire Branding Team

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Designing Brand Identity: An Essential Guide for the Entire Branding Team - Wheeler, Alina

From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

Designing Brand Identity: An Essential Guide for the Entire Branding Team 2009, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470401422

Hardcover

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