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Praise for previous editions of "Designing Brand Identity" (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) "An inspiring and powerful ...Show synopsisPraise for previous editions of "Designing Brand Identity" (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) "An inspiring and powerful toolkit." "--The Marketer" "Alina Wheeler provides a practical structure for the brand building process." --Al Ries, coauthor, "Positioning" "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." --Marty Neumeier, author, "The Brand Gap" "A valued reference book for all members of the branding team." "--Communication Arts"Hide synopsis
Description:Very good in very good dust jacket. Sewn binding. Cloth over...Very good in very good dust jacket. Sewn binding. Cloth over boards. 310 p. Contains: Illustrations. Audience: General/trade. like new
Description:Good. 0470401427 USED BOOK in good condition | No supplements |...Good. 0470401427 USED BOOK in good condition | No supplements | Normal wear to cover and spine | Corner wear | Inventory sticker present | Corners rubbed | Page markings/highlighting.
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