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Switch: How to Change Things When Change Is Hard

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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. Hide synopsis

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Reviews of Switch: How to Change Things When Change Is Hard

Overall customer rating: 5.000
Cheryl S

Required reading for any supervisor

by Cheryl S on Sep 5, 2011

This book should be required reading for all new (and possibly experienced) supervisors in corporate and/or academia!

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