MKTG - Lamb, Charles W, and Hair, Joseph F, and McDaniel, Carl

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, "MKTG6" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. "MKTG6" employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love.

MKTG 2012, South Western Educational Publishing

ISBN-13: 9781133190110

Trade paperback

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Mktg 2007, South Western Educational Publishing

ISBN-13: 9780324548143

Unknown binding

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