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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review ...Show synopsisFocusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.Hide synopsis
Description:Good. Review Copy-May say "Not for Resale". Same content as...Good. Review Copy-May say "Not for Resale". Same content as regular book. Great reading/study copy. May have highlights and/or notes. Ships Fast! Satisfaction Guaranteed!
Description:Fair. Some shelf wear, may contain highlighting/notes, may not...Fair. Some shelf wear, may contain highlighting/notes, may not include cdrom or access codes, customer service is our top priority!
Description:New. 0136037909 New Condition. Ships immediately! Contact us if...New. 0136037909 New Condition. Ships immediately! Contact us if you have any questions.
Description:Good. This book is used and in good condition and may or may...Good. This book is used and in good condition and may or may not include additional materials, highlighting, and writing.
