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Total Package - Hine, Thomas, and Hine

By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

Total Package 1995, Little Brown and Company, Boston, MA

ISBN-13: 9780316364805

Hardcover

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