Very Good- Extra-heavy boards contribute to a very substantial feel to this book. The edges of the glued-on spine label are worn/torn, else very minor wear and soil on the sound binding. Minor edge soil. Name & date on ffep. Contents are clean and unworn.; 9-1/4" Tall, medium gray boards, light gray cloth spine, black lettering on glued-on spine label. BUSINESS. This book is a study of the basic principles of advertising, and more particularly, advertising in national periodicals. It.."has three objects: To present to those who can make profitable use theeof, our views on the subject of efficient national advertising. To contribute...to the literature of an aspect of modern business life which, in spite of its manifest significance, is at present too little understood. To place in convenient and readable form the actual facts about the advertising facilities which our publications have to offer. " In other words, the book is an attempt to temp advertisers to advertise in various Curtis publications. 66 b/w illustrations, including maps and charts. Top edge colored black. (a); A.
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