Everything But the Coffee: Learning About America from Starbucks

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Everything But the Coffee: Learning About America from Starbucks - Simon, Bryant

"Everything But the Coffee" casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to ...

Everything But the Coffee: Learning About America from Starbucks 2011, University of California Press, Berkerley

ISBN-13: 9780520269927

Trade paperback

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Everything But the Coffee: Learning about America from Starbucks 2009, University of California Press, Berkeley, CA

ISBN-13: 9780520261068

Hardcover

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