Building Brand Value the Playboy Way

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Building Brand Value the Playboy Way - Gunelius, Susan

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.It's the story of brand building, brand value, brand longevity and the ultimate brand champion."

Building Brand Value the Playboy Way 2014, Palgrave MacMillan

ISBN-13: 9781349367559

2009 edition

Trade paperback

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Building Brand Value the Playboy Way 2009, Palgrave MacMillan, London

ISBN-13: 9780230577893

Hardcover

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