In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk ...Show synopsisIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk folder or the dustbin. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: completely updated text and examples; great headline formulas; new exercises to spark creativity; and, the best way to use graphics. Kennedy is the most successful, highly paid direct-response copywriter in the States. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sail.Hide synopsis
Description:Very good. Appearance of only slight previous use. Cover and...Very good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse.
Description:Good. This book has a light amount of wear to the pages, cover...Good. This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books-Hot deals from the land of the sun.
Description:Good. Shows some signs of wear, and may have some markings on...Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
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