Patterns of Entrepreneurship Management - Kaplan, Jack M, and Warren, Anthony C

This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. "Focus on Real Entrepreneurs" sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological ... Read More

Patterns of Entrepreneurship Management 2012, Wiley

ISBN-13: 9781118358535

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Patterns of Entrepreneurship Management 2009, John Wiley & Sons

ISBN-13: 9780470169698

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