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Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades ...Show synopsisLong before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, "Marketing Maximilian" shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Durer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.Hide synopsis
Description:Very Good. 0691130191 Has moderate shelf and/or corner wear....Very Good. 0691130191 Has moderate shelf and/or corner wear. Great used condition. We are a tested and proven company with over 700, 000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Description:New. Sewn binding. Cloth over boards. With dust jacket. 303 p....New. Sewn binding. Cloth over boards. With dust jacket. 303 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:Fine. Sewn binding. Cloth over boards. With dust jacket. 303 p....Fine. Sewn binding. Cloth over boards. With dust jacket. 303 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Description:Good. 0691130191 Used book, in good condition |No supplements |...Good. 0691130191 Used book, in good condition |No supplements | Normal wear to cover and spine | Page markings | Inventory sticker present | Satisfaction guaranteed!
Description:Good. Sewn binding. Cloth over boards. With dust jacket. 303 p....Good. Sewn binding. Cloth over boards. With dust jacket. 303 p. Contains: Illustrations.
