Marketing Maximilian: The Visual Ideology of a Holy Roman Em

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Marketing Maximilian: The Visual Ideology of a Holy Roman Em - Silver, Larry

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores ... Read More

Marketing Maximilian: The Visual Ideology of a Holy Roman Em 2008, Princeton University Press, Princeton, NJ

ISBN-13: 9780691130194

Hardcover

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