Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust - Brogan, Chris, and Smith, Julien

There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn ...

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust 2010, Gildan Media Corporation

ISBN-13: 9781596595231

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