Content Strategy for the Web

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Content Strategy for the Web - Halvorson, Kristina, and Rach, Melissa, and Cancilla, Sarah (Foreword by)

A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content strategy. It shows designers which tools are available and how to use them to plan for, create, and govern online content.

Content Strategy for the Web 2012, New Riders Publishing

ISBN-13: 9780321808301

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Content Strategy for the Web 2009, New Riders Publishing, Berkeley, CA

ISBN-13: 9780321620064

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