Find Your Next Favorite Book
Our Money-Back Guarantee

Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

by

In 1927, Henry Ford, the founder of the famous motor company and the richest man in the world, bought a 5,000 square mile-tract of land in the Brazilian Amazon. There he was going to build a rubber plantation. To the unkempt rainforest he would bring the principles of mass production - order, efficiency and productivity. He would harness the river itself in order to transplant capitalist civilisation to the dark heart of the jungle. But Ford wanted more than just rubber. Across the United States, small-town America was giving way to growing cities, consumerism and crass, brash new society. Ford wanted to create in the Amazon an America in his own image - Fordlandia, full of neat houses, straight roads and restrained Puritanism. By 1945 it was abandoned in ruins. "Fordlandia" is the powerful, never-before-told fable of the pride and arrogance of the man who thought he alone could tame the Amazon. Filled with clash and contradiction, it is the battle between industrialised capitalism and the raw power of nature; it is the struggle too within Ford himself, the man who despised the new America that he himself had set in motion, who spent twenty years and several fortunes on his Amazonian dream, yet never set foot inside it. Superbly researched and grippingly told, Greg Grandin gives us a portrait of a man suffering under the grand delusion that the forces of capitalism, once released, might then be contained. Hide synopsis

Find your copy

Buy it from  $1.14
Buy new from  $10.68
Collectible from  $14.99

Change currency

Reviews of Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

Write this item's first Alibris review Review it now

Discussions about Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!