The Lords of Strategy: The Secret Intellectual History of the New Corporate World

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The Lords of Strategy: The Secret Intellectual History of the New Corporate World - Kiechel, Walter, III

Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. ...

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