Most of us know what it feels like to fall under the spell of food--when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating--even when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the ...
Most of us know what it feels like to fall under the spell of food--when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating--even when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America's number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. "The End of Overeating" explains for the first time why it is exceptionally difficult to resist certain foods and why it's so easy to overindulge. Dr. Kessler met with top scientists, physicians, and food industry insiders. "The End of Overeating" uncovers the shocking facts about how we lost control over our eating habits--and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeaters--from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler's cutting-edge investigation offers new insights and helpful tools to help us find a solution. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.
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Very good. Dust Cover Missing. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse.
For yrs I said I was addicted to sugar and some junk foods. Kessler cites the studies proving it and documents as an insider how hard
the food industry works to make us addicts to blends of fats, sugar, salt and artificial flavoring (chemicals). 60 Minutes did a show.
Feb 24, 2011
Powerful! A must read!
This book will change the way you see food. You will find excellent strategies to change unhealthy eating patterns.
Jul 30, 2009
What Food Addiction Is All About
Dr. Kessler has the gift of expressing something that is near and dear to my heart. I am absolutely certain that I am addicted to refined carbohydrates and that I cannot practice moderation when it comes to sugar and flour. I am thankful that I have a 12-step program where I can learn from and share with other people whose addiction is as critical as mine.
I'm 71 years young and have been fighting food addiction for most of my adult life. I have tried to eat like "normal" people, but to no avail. Once I have had my first bite of an addictive substance it sets off a chain of continuous binge eating. I rarely eat because I am hungry...I more often than not eat over whatever is eating me. It can be sad or it can be glad...it doesn't matter.
I am currently close to my goal weight with an overall loss of 86 pounds at this writing. I know that I am only one bite away from a living "hell." This book can save lives and I am grateful to the author for his insight and experience.
Publishers Weekly, 2009-05-25 "When we want so badly to say 'no,' why do we continue to reach for food?" Thanks to Kessler, the elusive key to overindulgence is finally elucidated in this user-friendly guide to healthy eating that finds the food and advertising industries guilty for catalyzing an American "obsession" with food and "reward-eating." Narrated by Blair Hardman, the guide is a straightforward, moderately entertaining listen, as the modest delivery will appeal to a wide range of listeners. Hardman's voice is at once involved and genuine, refreshingly free of sanctimony, and ably sidesteps the monotony to which so many nonfiction audio books are particularly susceptible. A Rodale hardcover (Reviews, Feb. 2). (May) (c) Copyright PWxyz, LLC. All rights reserved
Publishers Weekly, 2009-02-02 "Conditioned hypereating is a biological challenge, not a character flaw," says Kessler, former FDA commissioner under presidents Bush and Clinton). Here Kessler (A Question of Intent) describes how, since the 1980s, the food industry, in collusion with the advertising industry, and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving many at the mercy of reward-driven eating. Through the evidence of research, personal stories (including candid accounts of his own struggles) and examinations of specific foods produced by giant food corporations and restaurant chains, Kessler explains how the desire to eat-as distinct from eating itself-is stimulated in the brain by an almost infinite variety of diabolical combinations of salt, fat and sugar. Although not everyone succumbs, more people of all ages are being set up for a lifetime of food obsession due to the ever-present availability of foods laden with salt, fat and sugar. A gentle though urgent plea for reform, Kessler's book provides a simple "food rehab" program to fight back against the industry's relentless quest for profits while an entire country of people gain weight and get sick. According to Kessler, persistence is all that is needed to make the perceptual shifts and find new sources of rewards to regain control. (May) Copyright 2009 Reed Business Information.
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