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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing--and argue that the solution ...Show synopsisRenowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing--and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations--culled from years on the front lines--support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers--and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.Hide synopsis
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-To-Eye -- And What to Do about It – Hardcover
(2009)
by Al Ries, Laura Ries
Title: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It Author:Al Ries, Laura Ries ISBN-13:9780061669194 ISBN:0061669199
Description:Good. First edition with full number line. Hardback with dust...Good. First edition with full number line. Hardback with dust jacket in good condition! Does have a black marker mark on bottom fore edge, and a few tiny tiny spots on top fore edge.
Title: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It Author:Al Ries, Laura Ries ISBN-13:9780061669194 ISBN:0061669199
Description:Good. Signed by author. Dust jacket has rip. Noticeably read/...Good. Signed by author. Dust jacket has rip. Noticeably read/ used. Clean & intact. Average wear to cover, pages and/or spine. We ship from Dallas within 1 business day and we LOVE our customers! No hassle satisfaction guarantee! Thank you for your business.
Title: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It Author:Al Ries, Laura Ries ISBN-13:9780061669194 ISBN:0061669199
Description:SIGNED BY BOTH AUTHORS; Minimal shelf wear/rubbing/scratches on...SIGNED BY BOTH AUTHORS; Minimal shelf wear/rubbing/scratches on dj; inside back flap folded at top; slightly shelf-cocked to left; no other marks. Glued binding. Paper over boards. With dust jacket. Contains: Illustrations. Index. 272p. 5 3/4"w x 8 1/2"h. Audience: General/trade.
