New. New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on firsthand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies throught the processes they must adress in order to establish a successful business in India at a time when there is a first-mover advantage. Table of Contents India Now Why India? Understanding Indians and Indian Business The Domestic Market Which Products, Services and Sectors-And Why Barriers to Entry and How to Overcome Them Creating the Business Case and the Business Plan How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It Yourself Sales and Marketing in India Staffing in India and Global Talent Management Turning these Insights into Real Business Advantage India Tomorrow Printed Pages: 227..
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