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Services Marketing, 5/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. ...Show synopsisServices Marketing, 5/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model.Hide synopsis
Description:Fair. Dust Cover Missing. With pride from Motor City. All books...Fair. Dust Cover Missing. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
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Description:Good. Ships same day or next business day! Expedited shipping...Good. Ships same day or next business day! Expedited shipping available. Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
Description:VG. Very good condition. Services Marketing (5th Edition) By...VG. Very good condition. Services Marketing (5th Edition) By Valarie A. Zeithaml (Author), Mary Jo Bitner (Author), Dwayne Gremler (Author) Product Details Hardcover: 736 pages Publisher: McGraw-Hill/Irwin; 5 edition (May 23, 2008) Language: English ISBN-10: 0073380938 ISBN-13:
