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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative ...Show synopsisFramework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.Hide synopsis
Description:Like new. [ATTENTION: (Annotated) Instructor's Edition] a New,...Like new. [ATTENTION: (Annotated) Instructor's Edition] a New, Instructor Copy; small creases on lower corner, covers; inside brand new; (ISBN 0-13-608344-7); book alone; book only; no access code.
Description:Very good. No dust jacket as issued. Trade paperback (US). Glued...Very good. No dust jacket as issued. Trade paperback (US). Glued binding. 391 p. Contains: Illustrations. Audience: General/trade. PLEASE READ FULL DESCRIPTION ANNOTATED INSTRUCTOR'S EDITION SAME AS STUDENT MAY HAVE NOTES AND ANSWERS
Description:Fair. **SMALL WRITING ON SIDE MERGE OF SOME PAGES****4TH...Fair. **SMALL WRITING ON SIDE MERGE OF SOME PAGES****4TH EDITION**A few pages may be dog-eared. Acceptable: unmarked. Book is in acceptable condition; cover shows signs of wear. Pages are unmarked by pen or highlighter. Book has vertical bend; No creasing. Edges show discoloration/markings but do not bleed into the page. Pages include limited underlining/notes but most of text is unmarked by highlighter or pen. Pages may have discoloration and/or waviness.
Description:Good. Ships same or next business day. May not include...Good. Ships same or next business day. May not include supplemental materials such as access codes. May have highlighting or writing.
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